Caitlin Willard was born and raised in the Tampa Bay Area where she still resides studying mass communications and public relations at the University of South Florida. Caitlin found her calling in PR in 2010 after her cousin, Jacquelyn Willard, asked her to help maintain the social media of her companies Matrix Model Management and Matrix Model Staffing. Less than two years later in 2012 Caitlin was asked to help launch an online luxury boutique called Lux & Eco. After a successful launch, Caitlin left the company to focus on her education. She earned her associate of arts in mass communications from Hillsborough Community College in May 2013. In February of 2014, Caitlin worked with Lux & Eco during its partnership with Suzy Amis Cameron’s Red Carpet Green Dress for the fifth annual Pre-Oscar Party at the Palihouse Hotel in West Hollywood.
Caitlin’s interests include fashion, music, environmentalism, and sustainability.